> Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business and can become very expense. Find out
about some tools that will make do-it-yourself search engine optimization easy.
Search engine optimization, or SEO, is big business. If you
rely on search engines to bring visitors to your business
website, you need to rely on more than luck. Your business
will lag far short of its potential unless your site is
optimized and re-optimized for search engine results.
What is search engine optimization?
SEO is optimizing your website for search engines, acquiring
inbound links, and monitoring your traffic and referring
links to use them optimally. SEO is also studying and
monitoring your competitors’ techniques.
The goal of SEO is to bring in targeted traffic that is
organic, i.e., from search results. When people type in a
keyword or phrase that you’ve optimized your site for, you
want your site to appear on the first page, preferably high
on that page. Good SEO results in increased traffic without
the cost and time spent on advertising.
The SEO industry
Where there’s a need, there’s an industry ready to help
you spend money on that need. SEO firms charge from a few
hundred dollars up to six-figure amounts to optimize your
site for search engines.
If paying thousands of dollars to an SEO firm isn’t in your
budget, consider using SEO packages to optimize your site
A combination of SEO tools is needed to get the best
results. The SEO packages described below offer a variety of
tools to help you optimize your site for search engines.
SEO tools compared
While we've listed numerous features of each SEO tool,
these comparisons are summaries only.
Internet Business Promoter (IBP)
Known for their link popularity tool ARELIS, IBP also
produces a three-step suite of tools to help you promote
1. Page optimization
- Generate, analyze, and edit keywords
- Optimize for the top 10 search engine rankings
- Optimize the title, link texts, and other parts of
the web page
- Validate the HTML
- View the site via a spider simulator
2. Page promotion
- Submit your site to search engines and directories
- Search for sites that might add a link to your site
3. Results tracking
- Verify search engine positions automatically
Price: $179.95 or $349.95.
Links Manager is designed to help users manage
reciprocal linking. It doesn’t require any software
downloads, and current links pages can be imported into
it. Some of its features:
Link organization and formatting
- Organize your links into multiple categories,
subcategories, and “most popular links” lists
- Store the links on your own server
- Highlight newly added and featured links
Link management and tracking
- Remove dead links temporarily via a dead link checker
- Check whether or not reciprocal links at other sites
- Rotate links automatically
- Deny link submissions according to the criteria you set
via a blacklist
- View the most popular keywords on your links pages
Price: $19.95 a month.
SEO Administrator automates website promotion with tools
that can do these tasks:
Keywords and site visitors
- Track your site’s position for your keywords in over 30
- Report on the keyword weight and density of your site as
well as of competitors’ sites
- Suggest keywords that are relevant to each page
- Analyze your site logs to find out about site visitors,
keywords used, referrers, and more
Search engines and directories
- Check which pages at your site have been indexed by
various search engines
- Check Google PR, the number of inbound links, and
whether or not the site is listed in the DMOZ and Yahoo
- Show the automated descriptions that search engines
display for your pages
Price: from $70 to $150, depending on the version.
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